Perpetuity Consulting | Corporate Consultancy Services | 56 Pitt Street Sydney NSW, Australia

Transforming Your Business From

STRATEGIES FOR SUCCESS

Perpetuity Consulting is an Australian end-to-end strategic and improvement consulting firm. Our team of experienced business leaders bring a tailored strategic insight to define and implement business strategies for success. Focused on SME’s, we seek to understand your challenges where time, expertise and resources are in high demand creating with your team customised, sustainable business solutions.

Our proven approach draws on extensive learned corporate experience, bringing fit for purpose outcomes without the cost of the big end of town.

Let us co-pilot with you to transform your business from good to great!

OPTIMISE YOUR BUSINESS

Our goal is to deliver on your businesses strategic ambition through enhancement, evolution or transformation. Many small to medium sized businesses as they grow face the challenge of limited access to resources, lacking the specialised services of bigger corporates. That’s where we can help.

Perpetuity Consulting offers a full suite of experienced, dedicated skillsets drawn from learned corporate experience to co-pilot with you to build your business and grow into the future. We can objectively look at your business providing insight, flexibility and actionable recommendations as you expand and set up for the future without the need for incremental overhead. Our outcomes are fit for purpose and designed to meet the needs of small to medium sized businesses.

OUR SERVICES

Strategy & Governance

Corporate Restructuring & Transformation

Strategic Marketing For Business Growth

HR & People

Technology, Automation & Digital

Project Management & Corporate Services

STRATEGY & GOVERNANCE

The evolving demands and balance between governance, business risk and driving strategic growth are immense, particularly for emerging and mid-sized companies. We strive to assist in the development/evolution of bespoke governance models and tailored strategic implementable drivers aligned to stakeholder ambition. These are combined with accountable milestones and risk assessment vehicles. Our value proposition includes tailored strategic insight to define and implement business strategies, creating a bespoke governance model aligned with SME ambitions and support strategies for future milestones.

Through our offering, we provide strategy formulation and development, long-term strategic planning with execution, engagement and communication plans, tailored Governance frameworks, board composition and skillset analysis, as well as access to a pool of proved Non-Executive Directors.

CORPORATE RESTRUCTURING &
TRANSFORMATION

We specialise in driving comprehensive corporate restructuring and business transformation to help organizations overcome challenges, enhance efficiency, and achieve sustainable growth. In corporate restructuring, we focus on financial restructuring, turnaround strategies, and strategies for immediate cash generation. We help manage debt, improve cash flow, and optimize capital structures. Our solutions address operational inefficiencies, identify profitability levers and streamline processes to achieve financial health and profitability. We also assist in redefining strategic direction and realigning resources for better market positioning.

Our transformation and performance improvement services are end to end across the value chain spanning strategic innovation, digital transformation, and cultural change to align with business goals. We optimize processes and improve supply chain management for greater efficiency. Additionally, we enhance organizational performance through effective change management, leadership development, and the implementation of performance metrics. We specialize in transformation ideation, development and implementation of initiatives with management including engagement and communication plans.

CORPORATE SERVICES

Specialising in assisting small to medium businesses with the delivery of corporate services. We understand and appreciate that many businesses do not have the infrastructure to support end to end corporate services and have limited resources for essential corporate services, such as legal, procurement, finance. This can result in substandard delivery or costly outsourcing eroding business value.

We provide cost-effective, specialist corporate services by offering “seconded” support to business, just like having an in-house team without the investment in infrastructure. Our services include comprehensive legal services, procurement and policy support (including privacy and data policies) and other tailored specialist services for specific small to medium business needs.

HR & PEOPLE

With limited resource allocation in HR capabilities, many small to medium business have difficulty in attracting and retaining talent, resulting in a disconnection between the ambitions of the business and the people capability to deliver on this ambition.

We provide tailored solutions that bridge the gap between business goal and people capabilities, focusing on strategic HR investment for business success. Our services include development of HR policies and frameworks, coaching and leadership development, creation of remuneration and incentive plans, bespoke training and development programs, enhancing

TECHNOLOGY,

AUTOMATION & DIGITAL

In today's rapidly evolving digital landscape, artificial intelligence (AI) is transforming key sectors such as finance, healthcare, and manufacturing, offering unprecedented opportunities for growth and innovation. However, small and medium-sized enterprises (SMEs) often find themselves at a disadvantage, grappling with the integration of automation and AI. These challenges are compounded by a lack of necessary knowledge and resources, making it difficult for SMEs to keep pace with rapid digital changes and maintain robust cybersecurity measures.

To address these hurdles, our company offers a tailored partnership with SMEs to harness the benefits of technological advancements in automation, AI, and IT. Our value proposition focuses on crafting bespoke solutions that align with specific business needs, ensuring that digital strategies drive strategic business outcomes. We emphasize linking automation and digital initiatives directly to business goals, presenting these connections in a clear, commercially viable manner. This approach not only helps SMEs navigate the complex digital landscape but also secures their competitive edge in the market.

Our comprehensive range of services is designed to empower businesses through technology. This includes automation in production lines, the application of robotics, and the integration of AI into both production and business processes. We also specialize in developing custom digital strategies, conducting digital and cybersecurity risk assessments, and providing business-specific digital tools. By leveraging our expertise, SMEs can effectively transform challenges into opportunities, ensuring sustained growth and resilience in the face of digital disruptions.

PROJECT MANAGEMENT

In today’s complex operating environment, businesses rely on project execution. However, a lack of expertise in managing complex projects, struggles with cost, budget, and scope management and difficulty in maintaining project focus and value, erode value. We provide straightforward and effective project management services, minimizing risks of financial and scope deviations and partnering with businesses in project execution to enhance enterprise value.

Our Services include guidance in Post-Merger Implementation, detailed project scoping and planning, comprehensive project management solutions and effective change management and communication strategies.

STRATEGIC MARKETING & BUSINESS GROWTH

In an dynamic marketplace, businesses of all sizes—from startups to established mid-sized companies and pure-play players, are navigating the complexities of growth while managing governance and risk. The pressure to stand out and sustain a competitive advantage is immense, making marketing and branding efforts even more central.

Our strategic marketing services are tailored to meet the unique needs of businesses across this spectrum. We deliver practical, actionable insights and customized strategies that drive sustainable growth, helping companies align their marketing efforts with broader business objectives.

Our approach includes the development of long-term strategic marketing plans, robust brand development, and customer engagement strategies that resonate with diverse audiences. We also specialize in market entry strategies, new product development, and partnership marketing, ensuring that every marketing initiative aligns with the overall strategic objectives of the business.

OUR DRIVING FORCE

Founder

Robert Iervasi

Robert, former Group CEO of Asahi Beverages, led a $5 billion FMCG business with over 5,000 employees. He drove profitability and growth, managing finance, legal, IT, sales, and innovation, and led strategic initiatives like the Carlton & United Breweries acquisition. Robert serves on several boards, including SPC Global and Vitura, bringing extensive experience in governance, finance, and law. He holds a Bachelor of Commerce and Law, and executive education from LBS and the Australian Institute of Company Directors.

riervasi@perpetuity.com.au

Partner -

Strategy & Transformation

Dean Carroll

Dean, CEO of Brown Family Wine Group, transformed the company into a multi-brand, multi-regional business over eight years. He successfully navigated challenges like COVID-19, China's closure to Australian wine, and environmental events, fostering a culture of values-based leadership. Under his guidance, the company achieved sustained growth, top-tier supplier status, and recognition as a "Great Place to Work." Dean's diverse industry experience includes FMCG, Agriculture, and Finance, marked by building high-performing, resilient teams.

dcarroll@perpetuity.com.au

Managing Partner

Ali Hamza

Ali has held executive positions at PepsiCo and PwC, managing iconic beverage brands like Pepsi Max and Gatorade across Australia, New Zealand, Fiji, and Papua New Guinea. He previously led Bluebird Foods, PepsiCo's New Zealand snacks division, overseeing brands like Bluebird and Doritos. Ali has driven innovation, launching successful new brands such as Bubly and Tostitos across ANZ. He is a Chartered Accountant with extensive experience in finance, commercial, strategy, and transformation, he has completed the General Management course from Wharton School of Executive Education and the Company Directors course from the Australian Institute of Company Directors.

ahamza@perpetuity.com.au

Partner -

Project Managemnt & Corporate Services

Pascal Gouel

Pascal, has over 25 years of expertise in operational roles, management consulting, and private equity/M&A across multiple regions. He held key positions at British American Tobacco and Qantas and led significant projects at Booz Allen Hamilton. In the past 12 years, he managed over $1.5 billion in private equity investments, achieving returns over 20%. Pascal chairs two FMCG businesses, is an executive director for a High Purity Quartz mine and a green technology company, and advises several firms.

pgouel@perpetuity.com.au

Partner -

Technology & Digital

Jack Li

Dr. Jack Li, with a research background from Massey University and the University of Melbourne, has advanced technologies at Bell Labs, Nokia, and Navman. He founded Medrivs and Graham Innovation, leading pioneering projects in vital sign monitoring and agricultural management. Currently, as principal consultant at Orainic Technology, he drives innovation across various industries. Dr. Li has authored over 20 journal articles, two books, and holds numerous patents, contributing significantly to tech transfers between Australia, New Zealand, and China.

jli@perpetuity.com.au

Partner -

Consumer & Marketing

Andrea Marinoni

Andrea has held leadership positions at Unilever and Bayer across various geographies, managing iconic brands such as Dove, Rexona, Omo, and Berocca. With a blend of global and local marketing expertise, he has led business turnarounds in multiple categories and developed a wide array of brand campaigns, including traditional, purpose-led, and partnership marketing initiatives. A former engineer with extensive business experience, Andrea possesses a robust background in marketing, business management, commercial strategy, consumer insights, and new product development.

amarinoni@perpetuity.com.au